Our Leadership Team

Merlin Stone

Merlin Stone is a man of many talents, combining an extensive career as a consultant, trainer, analyst and influencer with a full academic one.  Acknowledged as one of the leading marketing experts of his generation, Merlin's work focuses mainly on improving customer experience, satisfaction, loyalty and trust, and also on the customer research, data analysis, systems decisions and supplier selection and management needed to support improved management of customers.  Also a prolific author and researcher, he is a Fellow of the Chartered Institute of Marketing and an Honorary Life Fellow of the UK's Institute of Direct Marketing. His long track record in consultancy and research projects has included customer management assessments for banks and insurance companies, as well as for suppliers of financial services systems. He is a prolific author, writing many reports on financial services issues, particularly in relation to savings, pensions, long-term investments and distribution.

Merlin's comprehensive expertise imbues the Aerice management team with an unparalleled set of qualifications in governance, implementation and value derivation for change programmes and projects.  His focus on the processes, systems and associated supplier selection and management is closely attuned to the company's core consultancy activities.  This is combined with a track record in managing for improved performance and smarter decision-making, drawing on his background as an economist.  Merlin's strengths include managing customers and stakeholders, as well as optimising the relationship between IT departments and user groups, as well as applying lean service management to improve efficiency without compromising satisfaction. 

Key Sectors/Experience

  • Consultancy
  • Research
  • Change Management
  • Marketing
  • Customer Management
  • Financial Services
  • E-commerce and Internet

Career Highlights

Current posts:
Head of Research, The Customer Framework
Visiting Professor at De Montfort, Oxford Brookes and Portsmouth Universities

2006-2010 Director, WCL
2004-2008 Director, NowellStoneLtd
2002-2006 Director, The Database Group Ltd
2001-2006 Business Research Leader, IBM UK
2003-2005 Director, The Halo Works Ltd
1993-2005 Director, QCi Limited
2000-2009 Professor of Marketing, University of West Of England

Return to: Our Leadership Team
Their engagement with the contractor was very professional, which resulted in us receiving the necessary evidence required to complete an Exit Strategy.
Central Government client



Fund Services

Fund Services

Our Fund Services practice specialises in business transformation, platform change and proposition development. We provide...
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Our Insurance practice specialises in regulatory compliance, business transformation and platform change. We assist insurance...
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Retail Banking & Wealth Management

Retail Banking & Wealth Management

Our Retail Banking & Wealth Management practice specialises in regulatory compliance, business transformation and platform change....
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